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  Steve Mauldin  
resume about values          
 
   
   
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general electric  
general electric print pieces
 
 
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A 6-panel pocket folder
B associated spec sheets
C monthly 8- to 12-page newsletter

Client: GE (power generation)

Brief: Develop marketing material for newly formed power systems division of GE, which had been acquired from Stewart & Stevenson.

My involvement: Series design and art production; copywriting; create illustrations and charts.

Results: As a previous Stewart & Stevenson employee, I was able to build on the brand equity of the core power products. This allowed GE to present a seamless transition to the market.